Golden Legacy: The Story of Golden Books

Back in print, the fascinating history of Little Golden Books, in celebration of their 75th anniversary in 2017! With a Foreword by Eric Carle. 

Eminent children's historian Leonard Marcus' Golden Legacy chronicles the fascinating story of the creation, marketing, and worldwide impact of Little Golden Books, the most popular children's books of all time. Launched during the dark days of WWII, Golden Books such as The Poky Little Puppy were an instant sensation. Hallmarked by their superlative quality yet affordable to nearly all, they changed the cultural landscape and mirrored our changing postwar culture: the powerful influence of television, the post-Sputnik renaissance in American science education, and the birth of the civil rights movement. Lavishly illustrated with the iconic Golden Book covers and colorful artwork  generations of children have pored over, Golden Legacy is a compelling tale of mavericks, innovators, and renowned authors and illustrators. . . a stirring celebration of the humble books in which we scrawled our names, with the cardboard cover and the shiny gold-foil spine.